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Apple Hot News
Hot News provided by Apple.

Apple Reports Second Quarter Results
26 Apr 2016 at 9:44pm
Apple today announced financial results for its fiscal 2016 second quarter ended March 26. The company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter?s revenue. ?Our team executed extremely well in the face of strong macroeconomic headwinds,? said Tim Cook, Apple?s CEO. ?We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over 1 billion active devices.?
Final Cut Pro X helps small company delight world?s biggest clients
20 Apr 2016 at 5:05pm
When Trim Editing started creating music videos over a decade ago, just paying the rent was a huge accomplishment. Now, the small East London company is crafting award-winning visuals for big brands ? like Audi, Nike, Adidas, and Guinness ? propelled by the power of Final Cut Pro X. The video editing software?s comprehensive features allow Trim Editing to organize film and audio clips, pull together compelling projects, and make changes on the fly. ?When I?m playing back an edit for a director, they?ll say, ?Okay, let?s go and make those changes I talked about.? I?ll say, ?Oh, no, they?re already done,? and we?ll jump back and watch it again. People can?t believe that I?ve magically done the change before we even finish playback,? says editor Thomas Grove Carter.
Apple Introduces 9.7-inch iPad Pro
21 Mar 2016 at 7:00pm
Apple today introduced the 9.7-inch iPad Pro, which at just under one pound features a new pro Retina display with greater brightness, wider color gamut, lower reflectivity, Night Shift mode, and new True Tone display technology. The new iPad Pro also has a 64-bit A9X chip that rivals most portable PCs. ?iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It?s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil, and Smart Keyboard. And now it comes in two sizes,? said Philip Schiller, Apple?s senior vice president of Worldwide Marketing.
Apple Introduces iPhone SE ? the Most Powerful Phone with a 4-inch Display
21 Mar 2016 at 6:58pm
Apple today introduced iPhone SE, the most powerful phone with a 4-inch display, in a compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four metallic finishes. iPhone SE offers the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s. ?iPhone SE is packed with a stunning 4-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE,? said Philip Schiller, Apple?s senior vice president of Worldwide Marketing.
Apple Advances Health Apps with CareKit
21 Mar 2016 at 6:40pm
Apple today announced CareKit, a new software framework designed to help developers enable people to actively manage their own medical conditions. iPhone apps using CareKit make it easier for individuals to keep track of care plans and monitor symptoms and medication, providing insights that help people better understand their own health. ?We believe that giving individuals the tools to understand what is happening with their health is incredibly powerful, and apps designed using CareKit make this a reality by empowering people to take a more active role in their care,? said Jeff Williams, Apple?s chief operating officer.